Kick the buddy had a new ad released where our annoying buddy calls the user “GAY” as an insult. This let many parents fear for their children’s safety. There was a firestorm. And many called out for the game to be removed from the play store. I personally like the game and have written an article about Kick The Buddy Cheats too, but this was a little too much.
The Aftermath Of Kick the Buddy Ad
There were missed reactions. While many were furious at the developers there were a few who thought that is was just a joke. And people shouldn’t be angry over it.
People also called out Google for its hypocrisy. While Google claims to be “ad-friendly” and is against harassment of any sort. It did absolutely nothing in this particular case.
It seems as long as you’re paying google a few dollars you can virtually show whatever you need to. The ad was indeed disgusting. I think there is no place for such advertisements in 2019.
The parents are correct to worry. Kids these days pick such insults and to look cool, they throw it thereby slowly normalizing such behavior.
They might also bully someone who’s already vulnerable.
Kick the buddy ad was clearly homophobic and I wish the developers had put out a statement of some sort to clarify their intentions. They should’ve apologized. We know that the buddy throws various insults to intimidate the user but this was a little too much.
I hope this never happens again.